by Tanya Miller | May 10, 2018 | Advertising, Marketing
Here are the top three reasons why this media analysis should not be overlooked An Exposure Analysis is typically a frequency distribution that is produced to quantify the percent of the total target audience exposed to an advertising message one or more times (1+),...
by Tanya Miller | May 10, 2018 | Advertising
How to assess the return on investment for a single media campaign like the Olympics There are 385,470 TV homes in Huntsville & Decatur and it’s estimated that 24% of those will be watching the Olympic games opening ceremony! Many local business owners are asking...
