by Tanya Miller | Oct 26, 2020 | How-To-Decide-Advertising-Budget
First, let’s be very clear, each industry has different standards and norms for deciding what amount the advertising budget should be. Therefore the 3 methods we are outlining cannot account for serious differences between some types of companies. For example, if you...
by Tanya Miller | Nov 20, 2019 | Advertising, Marketing
After all, most people don’t think of a car dealer on small business Saturday, do they? They often think of their local boutique, or local restaurant down the road. But what if there was a way your dealership could participate in this growing trend of...
by Tanya Miller | Apr 18, 2019 | Advertising, Marketing
Demographics is usually a term advertising agencies use when describing the potential client they are trying to reach for the business owner. There are many demographic segments that can be used, but a very common one is Women 25-54. This means that the advertising...
by Tanya Miller | Nov 7, 2018 | Advertising, Lead Generation, Marketing
As a small business owner, you need to learn what an inbound marketing funnel is because it is one of the most affordable & effective ways to increase leads and grow new customers. Despite all of the benefits, 75% of businesses are not using inbound marketing. How...
by Tanya Miller | Oct 31, 2018 | Lead Generation, Marketing
What is Organic Traffic? 4 Reasons Why SEO Reigns If you have a website for your business, you need to care about growing your organic traffic. With 51 percent of all site visits stemming from organic search, not focusing some effort on organic search can leave your...
